Enterprise Web Architecture & High-Velocity Multi-Tiered Systems

01. The Challenge

Painter Bros required a sophisticated digital ecosystem to support 90+ nationwide franchisees. Beyond technical functionality, the client sought a complete expansion of their brand and visual identity to align with their national growth. This project served as a critical "proof of concept" to demonstrate my team’s ability to architect and execute complex enterprise sites—a key requirement for our company’s acquisition by Ignite Visibility.

02. The Strategy & Role

As the Project Lead, I collaborated with the SEO and Product departments to engineer a high-performance framework centered on logic-based components and rapid deployment:

• SEO-First Engineering: Partnered with SEO to implement a hybrid content strategy, utilizing dynamic link swaps for UX and static SEO elements on landing pages to maximize local search authority.
• Logic-driven Webflow CMS structures: Engineered a complex cross-collection reference system in Webflow, enabling dynamic link swaps based on Geolocation to ensure users reached the correct local contact points.
• Visual Brand Expansion: Directed the modernization of the brand’s visual language, ensuring the new design system was scalable enough to maintain integrity across nearly 90 independent locations.
• Acquisition-Level Execution: Prioritized enterprise-grade documentation and system stability to satisfy the due diligence requirements of the Ignite Visibility acquisition.

03. Key Deliverables

• 90+ Localized Landing Pages: Each featuring unique service arrays linked through multi-reference points in the CMS.
• Rapid Development Lifecycle: Successfully moved from architectural planning to full launch within a 30-day window.
• Cross-Functional Systems: Established a workflow between Design, SEO, and Product that prioritized lead generation and production efficiency.
• Accessibility (WCAG AA): Built-in accessibility standards across all global and local logic-based components.