Technical Toolkit
  • Design: Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Development: HTML, CSS
  • Collaboration: Content
The Brief

01. The Challenge

Twenty X Steel covers rebar detailing and estimation, structural steel detailing and fabrication, plus embed plates and stud rails. The brand needed to expand cleanly across web and leave-behinds.

02. The Strategy & Role

I maintained and expanded the brand through the touchpoints that matter to industrial buyers:

  • Brand expansion that stays clear on services — no fluff technical specs.
  • Responsive website for rebar, structural steel, and fabrication.
  • Business cards and sell sheets for the field and the bid.
Visual System
Sell Sheet
✦ Brand Expansion
✦ Sales Assets
✦ Marketing Collateral
✦ Web Design
✦ Web Development

04. The Results

They loved the responsive site and materials. Industrial buyers don’t need poetry — they need to trust you’ll detail it right.

Up Next
MOS Finishing
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Steel and rebar shop still showing up soft online? Let’s build materials that look as solid as the work.

Say Hi

Let’s make something that scales.

tsmilliedesign@gmail.com
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Central Florida ✦ EST. 2001
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