Brief

National & Regional B2B & B2C, Commercial & Residential Service

Company Profile:

Reliance Electric specializes in working on large-scale projects with the scope of electrical work exceeding $2M nationwide. It has 4 affiliate companies including Wang Electric which is a regional based electrical subcontractor in Arizona.

Goal:

1. Branding & marketing the umbrella development company's new materials to coincide with affiliate companies' new brands & marketing.
2. Present the company as a larger scale corporation able to handle all facets of electrical contracting nationwide.

Results:

This was one of the final projects I was working on before resigning. The project was handed off to the next Art Director for completion before both the sites launched.