Capabilities
Branding & Identity
Building a brand always starts with a bit of research, forming an identity and voice. I focus concepts that are both eye-catching and meaningful to the target audience and maintain it across all media platforms.
- Brand Strategy
- Brand Development
- Visual Identity
- Logos
- Style Guides
- Design Systems
Graphic Design
Creating content that is impactful, I communicate the brand’s goals and services through designing & assembling images, colors and typography that expand a brand's story while having a marketing target in mind.
- Print Collateral
- Digital Design
- Social Media
- E-mails
- Advertising
Website Development
Need a new website? I can build it from scratch or provide the design and/or hand off to a developer. I design intuitive user flows, and exciting web scapes to keep the user engaged.
- Flow Charts
- Wireframing
- (UI) User Interface Design
- Prototyping
- Front-end Development
Pretty Pictures
From vector to freehand illustration, I produce & develop very stand out styles, unique to the brand for use in all facets of graphic design.
- Iconography
- Infographics
- Graphic Illustration
- Photo Retouch & Composites
Workflow...
1
Research
In the first part of the project I mostly ask questions and talk with the clients. I need to get a super clear picture of the project direction. Only then can I deliver a product that both parties are happy with.
After I have a rough enough understanding of the client’s needs and wants I can start gathering inspiration to develop the look & feel and collaborate with the team. At this point the client may add something they like so we can incorporate it into their unique brand.
2
Design
When it’s a big project I usually start with flowcharts and wireframing just to show the flow & functionality. When approved, I continue to the visual design where I add details and make it come to life in the prototype.
For Graphic Design I create a rough draft first. Then with input from the client and team we might have revisions before building out designs into all the platforms of the project.
3
Develop
When the design or prototype is done and the client is happy, I go on with coding or expand the branding into all the media platforms. At this stage there are some minor revisions but they are more technical than any at the design stages.
4
Finalize
After all the pages of a website are developed I share with the team and ask for feedback. We will look at the result and edit any detail to make the website perfect. After a final check I will launch and give it the necessary optimization for search engines.