Branding & Identity

Building a brand always starts with a bit of research, forming an identity and voice. I focus concepts that are both eye-catching and meaningful to the target audience and maintain it across all media platforms.

  • Brand Strategy
  • Brand Development
  • Visual Identity
  • Logos
  • Style Guides
  • Design Systems

Graphic Design

Creating content that is impactful, I communicate the brand’s goals and services through designing & assembling images, colors and typography that expand a brand's story while having a marketing target in mind.

  • Print Collateral
  • Digital Design
  • Social Media
  • E-mails
  • Advertising

Website Development

Need a new website? I can build it from scratch or provide the design and/or hand off to a developer. I design intuitive user flows, and exciting web scapes to keep the user engaged.

  • Flow Charts
  • Wireframing
  • (UI) User Interface Design
  • Prototyping
  • Front-end Development

Pretty Pictures

From vector to freehand illustration, I produce & develop very stand out styles, unique to the brand for use in all facets of graphic design.

  • Iconography
  • Infographics
  • Graphic Illustration
  • Photo Retouch & Composites




In the first part of the project I mostly ask questions and talk with the clients. I need to get a super clear picture of the project direction. Only then can I deliver a product that both parties are happy with.

After I have a rough enough understanding of the client’s needs and wants I can start gathering inspiration to develop the look & feel and collaborate with the team. At this point the client may add something they like so we can incorporate it into their unique brand.



When it’s a big project I usually start with flowcharts and wireframing just to show the flow & functionality. When approved, I continue to the visual design where I add details and make it come to life in the prototype.

For Graphic Design I create a rough draft first. Then with input from the client and team we might have revisions before building out designs into all the platforms of the project.



When the design or prototype is done and the client is happy, I go on with coding or expand the branding into all the media platforms. At this stage there are some minor revisions but they are more technical than any at the design stages.



After all the pages of a website are developed I share with the team and ask for feedback. We will look at the result and edit any detail to make the website perfect. After a final check I will launch and give it the necessary optimization for search engines.