Brief

Regional B2B, Commercial Products

Company Profile:

All American Metal Fabrication produces sheet metal pieces and parts for manufacturing and mass production as well as sizable runs of furniture, fixtures and finishes.

Goal:

1. Present the client as a well established company capable of handling mass prodution orders.
2. Reinforce the "Made in America" brand.

Results

After launch, the client was inundated with B2C requests and decided to change direction, focusing solely on the B2B part of their sales & manufacturing which was more profitable. I updated the website and print collateral to reflect who they served and their client base soon after. Once the mass prodution was marketed, the business began to grow in the direction that fit the company and profit margins increased.