PPC Ad
Brief
National B2B, Commercial Trade Show
Company Profile:
ICUEE (now named The Utility Expo) is the largest event for utility professionals and construction contractors seeking comprehensive insights into the latest industry technologies, innovations and trends. Known for equipment test drives and interactive product demonstrations.
Goal:
Unify 2019 branding with existing logo & reach as many attendees as possible to fill exhibits and sell tickets.
Results:
Success! More attendees than at previous shows.
Scope
Collateral:
- 4 Versions x20: Digital Ads
- 8 Versions x3: Digital Ads
- 2 Versions x10: Digital Ads
- 4 Versions x18: Magazine Ads
- 2 Postcards
- Email Blast
- Multi-page Event Program
My Role:
- Maintain Brand
- 2019 Marketing Concept
- Print Design
- Digital Design
- Photo Retouch & Composites