Brief

National B2B & B2C, Commercial Product

Company Profile:

Stytek is an innovative startup company that created & manufactures Dripwave insulation; a specialty insulation for weeping water away from building frames.

Goal:

1. Establish product brand & logo to reflect the geometric sine of Dripwave; one of the core elements of the product design
2. Create presentation materials for the product to be submitted to California Engineering Oversight Committee for approval
3. Develop materials so that the products are installed properly
4. Convey the innovation and usage of the products to consumers

Results:

1. The product was celebrated and approved by the California Engineering Oversight Committee
2. Orders for the product were overwhelming and the client had to change the manufacturing site to a larger facility
3. The product is being used wherever the need exists with rave reviews
4. The company grew tenfold and became very profitable, they hired a full time marketing manager.