Mood Board
![business card design](images/projects/williams/board-williams-lg.webp)
New Logo
Brief
Regional B2B & B2C, Commercial Service
Company Profile:
Development Company in Central PA that takes properties from initial conception and budgeting through design, construction and occupancy. The daughter recently created the development company that would envelop all of her father's 3 companies.
Goal:
- Branding & marketing the umbrella development company's new materials to coincide with affiliate companies' new brands & marketing; AP Williams, Mainline Excavating & Williams Site Civil.
- Present the company as a larger scale corporation able to handle all facets of development.
Results:
All of the affiliates branding and message were unified & the client was more than pleased. They began to take on development projects immediately.
Scope
Collateral:
- New Logo
- Website
- Business Cards
- Magazine Ads
- Folder
- Bi-fold Brochure
- Postcards
- Cut Sheets
- Building Site Signs
My Role:
- Brand Strategy
- Brand Development
- Brand Design
- Logo Design
- Graphic Illustration
- Print Advertising
- Print Design
- Website Design
- Website Development
Business Cards
![business card design](images/projects/williams/williams-bc-lg.webp)
Stationary
![business card design](images/projects/williams/williams-letterhead-lg.webp)
Presentation Folder
![folder design](images/projects/williams/williams-folder2-lg.webp)
![folder design](images/projects/williams/williams-folder1-lg.webp)
Services Brochure
![bi-fold brochure design](images/projects/williams/williams-brochure-lg.webp)
Slides
![HTML5 responsive website & design](images/projects/williams/williams-slide1-lg.webp)
![HTML5 responsive website & design](images/projects/williams/williams-slide2-lg.webp)
![HTML5 responsive website & design](images/projects/williams/williams-slide3-lg.webp)
![HTML5 responsive website & design](images/projects/williams/williams-slide4-lg.webp)
Responsive Website
![HTML5 responsive website & design](images/projects/williams/williams-website-lg.webp)
![HTML5 responsive website & design](images/projects/williams/williams-mobile1.webp)
![HTML5 responsive website & design](images/projects/williams/williams-mobile2.webp)
![HTML5 responsive website & design](images/projects/williams/williams-mobile3.webp)
Logo Before
![business card design](images/projects/williams/ap-original.png)
Logo After
Brief
B2B & B2C, Commercial Service
Company Profile:
Commercial Contractor in Central PA, Affiliate Company of Williams Development Partners.
Goal:
- Unify the company's brand & website with Williams Development Partners & affiliates new brand & marketing materials.
- Modernizing the brand & marketing to appeal to the region's commercial builders, showing the scope of what they do.
Scope
Collateral:
- New Logo
- Website
- Business Cards
- Stationary
- Presentation Folder
- Company Sell Sheet
- Project Cut Sheets
- Van Wrap
- Branded Collateral
My Role:
- Brand Strategy
- Brand Development
- Brand Design
- Logo Design
- Graphic Illustration
- Photo Retouch & Composites
- Print Design
- Branded Collateral
- Website Design
Van Wrap
![business card design](images/projects/williams/ap-van-lg.webp)
Business Cards & Project Cut Sheet
![business card design](images/projects/apwilliams/apwilliams-bc-lg.webp)
![business card design](images/projects/williams/ap-project-lg.webp)
Branded Item
![business card design](images/projects/williams/ap-hardhat-lg.webp)
Company Folder & Sell Sheet
![folder design](images/projects/apwilliams/apwilliams-folder-lg.webp)
![folder design](images/projects/apwilliams/apwilliams-folder2-lg.webp)
![bi-fold brochure design](images/projects/apwilliams/apwilliams-flyer-lg.webp)
Responsive Website
![HTML5 responsive website & design](images/projects/williams/apwilliams-website-lg.webp)
![HTML5 responsive website & design](images/projects/williams/ap-mobile-1.webp)
![HTML5 responsive website & design](images/projects/williams/ap-mobile-2.webp)
![HTML5 responsive website & design](images/projects/williams/ap-mobile-3.webp)
Business Card
![business card design](images/projects/williams/civil-bc-lg.webp)
Brief
B2B & B2C, Commercial Service
Company Profile:
A Civil Engineering Company in Central PA, Affiliate Company of Williams Development Partners.
Goal:
- Unify the company's brand & website with Williams Development Partners & affiliates new brand & marketing materials.
- Modernizing the brand & marketing to appeal to the region's commercial builders, projecting professional technical scope.
Scope
Collateral:
- Modernized Logo
- Website
- Business Cards
- Company Sell Sheet
My Role:
- Brand Strategy
- Brand Development
- Brand Design
- Photo Retouch & Composites
- Print Design
- Website Design
Company Sell Sheet
![Sell Sheet design](images/projects/williams/civil-flyer-lg.webp)
Responsive Website
![HTML5 responsive website & design](images/projects/williams/civil-website-lg.webp)
![HTML5 responsive website & design](images/projects/williams/civil1-mobile.webp)
![HTML5 responsive website & design](images/projects/williams/civil2-mobile.webp)
![HTML5 responsive website & design](images/projects/williams/civil3-mobile.webp)
Logo Before
![business card design](images/projects/williams/mainline-before.png)
Logo After
Brief
B2B & B2C, Commercial Service
Company Profile:
Excavating Company in Central PA, Affiliate Company of Williams Development Partners.
Goal:
- Unify the company's brand & website with Williams Development Partners & affiliates new brand & marketing materials.
- Modernizing the brand & marketing to appeal to the region's commercial builders, showing the scope of what they do.
Scope
Collateral:
- Modernized Logo
- Website
- Business Cards
- Company Sell Sheet
My Role:
- Brand Strategy
- Brand Development
- Brand Design
- Graphics
- Print Design
- Website Design
- Website Development
Business Cards
![business card design](images/projects/williams/mainline-bc-lg.webp)
Company Sell Sheet
![Sell Sheet design](images/projects/williams/mainline-flyer-lg.webp)
Responsive Website
![HTML5 responsive website & design](images/projects/williams/mainline-website-lg.webp)
![HTML5 responsive website & design](images/projects/williams/mainline1-mobile.webp)
![HTML5 responsive website & design](images/projects/williams/mainline3-mobile.webp)