Mood Board
Brief
Regional B2C & B2B, Retail Product
Company Profile:
Capitol Homes is a residential new construction builder & developer with over 20 different unique award-winning floorplans.
Goal:
Create an inviting brand that will unify all print, web & marketing materials while conveying trustworthiness and affordable quality.
Results:
Branding & Marketing efforts have quadrupled inquiries & sales. The company has increased prices 3 times over the course of 2 years and have a waiting list for future builds. They are perceived by the target audience as a leader amongst "Gulf Coast" residential builders.
Scope
Collateral:
- Logo
- Brand Guide
- Responsive Website
- Business Cards
- Presentation Folder
- Bi-fold Brochure
- Cut Sheets
- Flyers
- Signage
- Billboards
My Role:
- Brand Development
- Brand Design
- Logo Design
- Print Design
- Website Design
- Website Development
- Website Optimization
- R.E. Consultant